Marketing Technology Consultant

Your team has a way of doing things. It probably involves a spreadsheet nobody updates, an approval chain nobody follows, and at least one process that only works because one person memorized it. I map the real workflows — not the ones in your documentation — find where the time disappears, and rebuild the system so it runs without heroics. No frameworks with Greek names. Just measurable improvements to how your marketing actually ships.

Most companies are either ignoring AI or throwing money at it — with no strategy in between. I start with an honest audit of what you've already invested, identify the automation opportunities with the highest ROI, and build the agents that actually deliver. Competitive intelligence. Content pipelines. UTM validation. Sales enablement. These aren't chatbots. They're systems that make your team's best work repeatable.

Whether you're migrating platforms, untangling a legacy Marketo instance, or building your first lifecycle program from scratch — I've done it. Salesforce Marketing Cloud, Pardot, Marketo, Eloqua, Act-On. I've implemented them, integrated them, and cleaned up after the last consultant who didn't. The result at one organization: 35% higher conversion rates and a 120% increase in marketing-sourced pipeline.

Your CRM says one thing. Your automation platform says another. Your analytics tell a third story. Nobody trusts the data, so nobody uses it — and your team makes decisions on gut feel while paying for tools that were supposed to fix this. I connect the systems, build the integrations, and create a single source of truth. Not a dashboard. A system your team actually believes.