Joseph Mildenberger
Marketing Leader & Agentic Developer
Building AI-Powered Marketing Systems
Building AI-Powered Marketing Solutions
I help organizations improve their digital marketing performance by building custom solutions that combine automation expertise, AI innovation, and strategic execution. My background started in business systems and web development before moving into marketing, a path that taught me to solve marketing challenges by building the tools platforms can't provide.
I develop custom AI agents and automation solutions using Claude Code, Python, and modern MarTech stacks. Recent builds include UTM validation agents, campaign insight analyzers, and performance monitoring systems that reduce manual work and accelerate decision-making.
23+ Years of Marketing Technology Excellence
Platform Expertise
Over 23 years, I've implemented and optimized marketing automation programs across Salesforce (Marketing Cloud, Pardot), Marketo, Eloqua, and Act-On, driving measurable improvements in engagement, campaign performance, and team efficiency.
Custom Development
I combine deep platform expertise with the ability to build what doesn't exist yet. I'm the type of leader who thrives at the intersection of marketing, data, and technology.
I simplify complex workflows, improve cross-functional collaboration, and create systems that help teams produce stronger work faster. At my core, I like to build things—whether that's woodworking and DIY projects in my personal life, or AI-powered marketing tools professionally.
I build what marketing teams need but can't find in existing solutions.
Technical Toolkit
AI Development
Marketing Platforms
Analytics & Data
Core Competencies
Agentic AI Development
Building intelligent marketing agents that automate complex workflows, validate data, and accelerate decision-making through custom Python and Claude Code solutions.
Marketing Strategy
Designing structured planning frameworks, campaign prioritization systems, and performance measurement strategies that align teams and drive results.
Digital Marketing
Optimizing multichannel campaigns, journey flows, and lifecycle programs across email, web, and digital touchpoints to improve engagement and conversion.
Professional Certifications
Generative AI in Marketing
Advanced certification in applying generative AI technologies to marketing workflows and content creation.
Advanced Digital Marketing Specialization
Comprehensive specialization covering advanced digital marketing strategies, analytics, and optimization techniques.
Career Journey
Manager, Marketing Strategy & Insights
Unitus Community Credit Union
April 2022 - July 2025
- Implemented and optimized programs across email, journey flows, and lifecycle campaigns which improved open and click performance, increased engagement, and reduced manual work.
- Designed and launched nurture programs supporting Visa, HELOC, Rewards Checking, and Digital Banking adoption. Built segmentation strategies using internal and appended data to strengthen targeting precision.
- Developed structured annual and quarterly planning frameworks. Introduced standardized processes for campaign intake, prioritization, capacity planning, KPI definition, and performance reporting.
- Led digital experience enhancements including UX audits, GA4 analysis, and Siteimprove issue resolution. Improved findability, compliance, and user experience for priority product pages.
Web Systems Administrator
Washington County
2020 - 2022
- Led web infrastructure and digital systems management for government organization.
Sr. Digital Marketing Developer / Sr. Enrollment System Analyst
The Standard
2000 - 2020
- Built foundation in marketing technology and systems development over 20 years.
Applications Specialist
American Red Cross
1999 - 2000
- Early career experience in systems and applications support.
Key Achievements & Impact
Data & Insights
Built dashboards and reporting systems that increased visibility into campaign performance for executives and product owners. Delivered actionable insights tied to deposits, payments, HELOC and digital engagement metrics.
Cross-Functional Leadership
Partnered with lending, deposits, BI, IT, and agency teams to deliver strategic initiatives including the Platinum Visa lifecycle program, Rewards Checking campaign roadmap, and MA driven segmentation.
UserTesting Research Program
Owned and led the program, delivering about 10 consumer insight studies per year. Designed tests, analyzed results, and presented clear recommendations to project teams and senior leaders.
AI Innovation Champion
Championed adoption of AI and emerging technologies, testing generative content workflows, and advising team members on responsible use of AI to accelerate campaign production.
Education
Portland State University
Bachelor of Science, Social Sciences
1992 - 2002
Portland Community College
Associate of Applied Science, Computer Information Systems
1997 - 2000
University of Rochester
Pre-Medicine/Pre-Medical Studies
1989 - 1991
Recent Projects
UTM Validation Agent
AI-powered agent that validates UTM parameters across marketing campaigns, ensuring consistent tracking and data integrity.
Campaign Insight Analyzer
Automated system that analyzes campaign performance data and generates actionable insights for marketing teams.
Performance Monitoring System
Real-time monitoring dashboard that tracks marketing KPIs and alerts teams to significant changes in campaign performance.
Get in Touch
Interested in discussing custom marketing automation, AI agent development, or how to bridge the strategy-execution gap?